Last modified: November 2, 2010
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What do you do? »
We provide software and systems that capture market intelligence in emerging markets using cell phones. Our service provides automatic protection against counterfeiters.
Why does it matter? »
Brand and product pirates in emerging markets pose a significant risk to legitimate manufacturers, leading to brand degradation, decrease in sales, consumer purchasing apprehension and exposure to lawsuits.
How does it work? »
We’ve designed technology specifically for emerging markets. Using any cell phone, your customers can text message an item-unique code and get an instant response confirming your brand’s genuineness. You can then send highly relevant targeted offers to your consumers right at the point of sale.
Who can benefit? »
Sproxil’s solution provides numerous benefits for governments, drug regulators and law enforcers, industry and health professionals, foreign donors, foundations and non-profits, telecom operators and consumers.
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