Conference Dates: Jun 20-22, 2010
Las Vegas, NV[edit Location]
Medical device marketing at the dawn of the second decade of the new millennium is an influential force moving to meet and even surpass its customer’s needs. Medical Device CMOs are today driven by the opportunity to build and leverage relationships with all stakeholders in the medical sphere.
A Unique Event
Medical Device Chief Marketing Officers (CMOs) are facing an increasingly diverse and complex role in their environments with primary or shared responsibility for areas such as strategy development and implementation, sales tracking, pricing structures, product development, channel management, public relations, customer service and marketing communication. Today’s Chief Marketing Officers of the world’s leading medical device companies must exercise knowledge in these areas while being heavily influenced by the regulatory bodies affecting their activities. In addition, the need for innovative and cost-saving marketing strategies has become increasingly relevant due to the current global economic climate they are operating in.
Businesses to Consumer (B2C) as well as Business-to-Business (B2B) marketing efforts fall under the Medical Device CMO’s radar. With an ever shifting and expanding customer base, an effective global marketing strategy that will provide a return on marketing investment (ROMI) must be demonstrated and provided to their companies. Building relationships with partners as well as getting customers to buy your products by adapting with web strategies, social media strategies, and getting cost-effective products in the pipeline out are all applicable methods being encountered.
The Medical Device CMO Summit offers a unique format for solution providers to gain access to the leading medical device chief marketing officers across North America. Over three days, solution providers will meet and interact with senior medical device marketing executives through a number of one-on-one business meetings and many organized networking activities. In addition, solution providers will attend strategic summit sessions led by thought leaders from across the medical device marketing industry. Within the luxurious settings of the Red Rock Casino Resort & Spa, this networking event presents a unique opportunity to develop meaningful and valuable business relations.
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